Internship SEM / PPC Specialist (0-2 Yrs)

L&T Heavy Engineering

Applicants0

Posted6 days ago

Job Highlights

Experience0 - 2 Yrs

Salary5-11 LPA

LocationBangalore

Work ModelOnsite

RoleSEM / PPC Specialist

Openings3

EmploymentInternship

EducationB.A

Required Skills

Proficiency in Google Ads and other PPC platformsKeyword Research and AnalysisAd CopywritingData Analysis & ReportingBasic understanding of SEO principlesCreativity and strong visual communication skills (from B.Des)Attention to detailProblem-solving abilitiesGood communication skillsAbility to work in a teamAdaptability and eagerness to learn

Job Description

Role Summary:
We are seeking a motivated and creative SEM / PPC Specialist intern to join our marketing team in Bangalore. This role is ideal for a recent B.Des graduate with a keen interest in digital advertising and a desire to learn and grow within the industrial equipment sector. You will assist in the planning, execution, and optimization of paid search campaigns to drive qualified leads and enhance brand visibility.

Key Responsibilities:
- Support the creation and management of Google Ads and other PPC campaigns.
- Conduct keyword research and analysis to identify new advertising opportunities.
- Assist in writing compelling ad copy and designing relevant ad creatives, leveraging your B.Des skills.
- Monitor campaign performance, track key metrics (CTR, CPC, Conversion Rate), and generate regular reports.
- Help optimize campaigns for better performance based on data insights.
- Stay updated with the latest trends and best practices in SEM and PPC advertising.
- Collaborate with the marketing team on various digital marketing initiatives.
- Contribute creative ideas for ad campaigns and landing page improvements.

About L&T Heavy Engineering

L&T Heavy Engineering is a business vertical of Larsen & Toubro, a leading Indian multinational conglomerate. They are a prominent player in the design, engineering, and manufacturing of critical equipment and systems for various core sector industries, including oil & gas, petrochemicals, fertilizers, and power. With a strong focus on technological innovation and quality, they have established themselves as a reliable partner for major industrial projects in India and globally.

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