Media Buying - 3-5 Yrs Experience
Info Edge (India) Ltd.Job Highlights
Required Skills
Job Description
We are seeking a motivated and experienced Media Buyer with 3-5 years of experience to join our dynamic marketing team in Delhi. The ideal candidate will have a Diploma and a proven track record in developing and executing effective media buying strategies to drive user acquisition and brand awareness. This role is crucial for optimizing our advertising spend across various digital channels.
Key Responsibilities:
Develop and implement comprehensive media buying strategies across digital platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to achieve campaign objectives.
Manage and optimize ad campaigns, including budget allocation, bidding, targeting, and ad creative testing.
Analyze campaign performance data, generate reports, and provide actionable insights to improve ROI.
Stay updated with the latest trends and best practices in digital media buying and advertising technologies.
Collaborate with content creators, designers, and marketing teams to ensure campaign alignment and effectiveness.
Negotiate with media vendors and platforms to secure favorable rates and placements.
About Info Edge (India) Ltd.
Info Edge (India) Ltd., operating primarily through its portals Naukri.com, 99acres.com, Jeevansathi.com, and Shiksha.com, is a leading internet company in India. Founded in 1995, it has grown to become a dominant player in online recruitment, real estate, matrimonial, and education services. The company aims to help people fulfill their life's needs by providing a platform that connects them with opportunities and solutions.
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