Media Planning - Industrial Equipment / Machinery (Jaipur) - 2-4 Yrs

Role Summary:
We are seeking a dynamic and analytical Media Planner with 2-4 years of experience to join our marketing team in Jaipur. The ideal candidate will be responsible for developing and executing effective media strategies to promote our industrial equipment and machinery products across various channels. This role requires a strong understanding of media planning principles, digital marketing, and data analysis, with a Master of Computer Applications (MCA) degree being essential.

Key Responsibilities:
- Develop comprehensive media plans aligned with marketing objectives and budget, focusing on both traditional and digital media channels relevant to the industrial sector.
- Conduct thorough market research and competitor analysis to identify optimal media opportunities and target audiences.
- Manage and execute media buying across various platforms, including digital (PPC, social media, programmatic), print, and industry-specific publications.
- Monitor, analyze, and report on campaign performance using key metrics (e.g., reach, frequency, ROI, engagement), and provide actionable insights for optimization.
- Collaborate with creative teams and agencies to ensure media plans are effectively integrated with campaign creative.
- Utilize data analytics tools to track campaign effectiveness and identify trends.
- Stay updated with the latest media trends, technologies, and industry best practices.
- Manage vendor relationships and negotiate rates to ensure cost-efficiency.