Pricing Manager - TV / Radio (Chennai) - 3-5 Yrs

Zee Entertainment Enterprises Ltd.
Applicants0
Posted8 days ago

Job Highlights

Experience3 - 5 Yrs
Salary6-11 LPA
LocationChennai
Work ModelRemote
RolePricing Manager
Openings3
EmploymentContract
EducationB.B.A/ B.M.S

Required Skills

Pricing Strategy DevelopmentMarket Research & AnalysisCompetitive IntelligenceFinancial ModelingData Analysis & InterpretationContract ReviewLegal Acumen (LLB required)Regulatory ComplianceNegotiation SkillsCommunication SkillsStakeholder ManagementMicrosoft Excel (Advanced)Power BI / Tableau (Preferred)Understanding of Indian Media Landscape

Job Description

We are seeking a skilled and analytical Pricing Manager with a strong legal background to join our dynamic team in Chennai. The Pricing Manager will be responsible for developing, implementing, and managing pricing strategies for our extensive range of TV and Radio advertising products. This role requires a keen understanding of market dynamics, competitive landscapes, and a robust analytical approach, complemented by a legal perspective to ensure compliance and mitigate risks.

Key Responsibilities:

Develop and refine pricing models for TV and Radio advertising inventory, considering market trends, audience data, and competitor strategies.

Conduct thorough market research and competitive analysis to identify pricing opportunities and threats.

Collaborate with sales, marketing, and legal teams to ensure pricing strategies align with business objectives and regulatory requirements.

Analyze the profitability of various advertising packages and campaigns, providing insights and recommendations for optimization.

Review advertising contracts and media buying agreements to ensure pricing accuracy and legal compliance.

Prepare pricing reports and presentations for senior management, highlighting key performance indicators and strategic recommendations.

Stay updated on industry regulations, advertising laws, and legal precedents that may impact pricing strategies.

Utilize data analytics tools to forecast demand, optimize inventory utilization, and inform pricing decisions.

About Zee Entertainment Enterprises Ltd.

Zee Entertainment Enterprises Ltd. (ZEEL) is a leading media and entertainment powerhouse in India, part of the Essel Group. Established in 1992, ZEEL has grown to become one of the largest producers of original content in India, with a significant global reach. The company operates a diverse bouquet of television channels across various genres, including entertainment, news, regional, and business, catering to a wide audience spectrum. Beyond television, ZEEL has a strong presence in digital media, film production and distribution, and live events, continuously innovating to stay at the forefront of the evolving media landscape. Its commitment to delivering engaging and high-quality content has cemented its position as a dominant player in the Indian media industry.

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