Social Media Marketing Executive (Kolkata)

Role Summary:
We are seeking an enthusiastic and creative Social Media Marketing Executive to join our dynamic team in Kolkata. This entry-level position is perfect for individuals with a passion for social media and a desire to learn and grow within the Indian Railways tech startup ecosystem. You will be responsible for managing and growing our social media presence across various platforms, engaging with our audience, and contributing to our brand's online visibility.

Key Responsibilities:
- Develop and schedule engaging social media content (text, images, videos) aligned with our brand voice and marketing goals.
- Monitor social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube) for industry trends, customer feedback, and competitor activity.
- Respond to comments, messages, and inquiries in a timely and professional manner, fostering a positive community environment.
- Assist in the creation and execution of social media campaigns to promote our services and new features.
- Track and analyze social media performance metrics (e.g., engagement, reach, followers) and provide regular reports.
- Stay updated with the latest social media best practices, tools, and emerging platforms relevant to the Indian market.
- Collaborate with the marketing team to ensure consistent brand messaging across all digital touchpoints.