Art Direction (Advertisement) (2-4 Yrs Experience)

We are seeking a talented and creative Art Director with 2-4 years of experience to join our dynamic marketing team in Kolkata. The ideal candidate will have a strong understanding of brand aesthetics and a proven ability to translate marketing objectives into compelling visual campaigns for advertisements. This role requires a blend of creative vision, strategic thinking, and project management skills, suitable for an MBA/PGDM graduate looking to make a significant impact in the FMCG sector.

Key Responsibilities:

Develop and execute creative concepts for advertising campaigns across various media platforms (print, digital, TV, OOH).

Collaborate with marketing teams, copywriters, and external agencies to ensure creative output aligns with brand guidelines and campaign objectives.

Oversee the production of visual assets, including storyboards, layouts, graphics, and final artwork, ensuring high-quality standards.

Conduct market research and competitor analysis to identify creative trends and opportunities for innovation.

Manage project timelines and budgets effectively, ensuring timely delivery of creative assets.

Present creative ideas and strategies to stakeholders, articulating the rationale behind design choices.

Provide guidance and feedback to junior designers and production teams.