Content Marketing Manager - E-Learning / EdTech (0-1 Yrs)
upGradJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a highly motivated and creative Content Marketing Manager with a strong academic background (M.Tech) to join our dynamic team. In this role, you will be instrumental in developing and executing content strategies that drive brand awareness, user engagement, and lead generation for our cutting-edge e-learning platforms. This is an excellent opportunity for an early-career professional with a passion for education technology to make a significant impact.
Key Responsibilities:
- Assist in the creation and implementation of content marketing strategies across various platforms (blog, social media, email, website).
- Research industry trends, competitor activities, and target audience needs to inform content creation.
- Develop engaging and informative content, including blog posts, articles, social media updates, infographics, and video scripts, tailored for an M.Tech-educated audience.
- Collaborate with the design and video teams to produce visually appealing and effective multimedia content.
- Optimize content for search engines (SEO) to improve organic reach and visibility.
- Analyze content performance using relevant metrics and provide regular reports on key insights and recommendations.
- Support the management of social media channels and community engagement.
- Stay updated with the latest trends in content marketing, EdTech, and digital media.
About upGrad
upGrad is a leading online higher education company in India, founded in 2015. It offers programs in Data Science, Technology, Management, and Law to students, working professionals, and enterprises. By partnering with universities and industry experts, upGrad aims to deliver career-transforming online education. The company has successfully impacted over 3 million individuals globally, solidifying its position as a key player in the EdTech ecosystem.
Similar Jobs in E-Learning / EdTech
Explore related openings that match this industry