Content Marketing Manager - Gurgaon

Role Summary: We are seeking a driven and analytical Content Marketing Manager with 1-3 years of experience and an M.Tech degree to join our dynamic marketing team in Gurgaon. This role is crucial for developing and executing innovative content strategies that enhance our brand visibility, engage our target audience, and support our business objectives within the management consulting sector. You will leverage your technical background and marketing acumen to create compelling content that resonates with senior business leaders and industry professionals.

Key Responsibilities:

Develop and implement comprehensive content marketing strategies aligned with A.T. Kearney's business goals and target audience insights.

Create, edit, and manage high-quality content across various platforms, including blog posts, white papers, case studies, social media updates, website copy, and email campaigns, ensuring a consistent brand voice and messaging.

Conduct market research and competitive analysis to identify content opportunities and trends relevant to the management consulting industry.

Collaborate with subject matter experts, consultants, and design teams to translate complex ideas into accessible and engaging content.

Utilize your M.Tech background to understand and articulate technical concepts and data-driven insights in marketing materials.

Analyze content performance using relevant metrics and tools, providing insights and recommendations for optimization.

Manage content calendars, ensuring timely delivery and publication across all channels.

Stay abreast of the latest content marketing best practices, digital marketing trends, and industry developments.