Email Marketing (3-5 Yrs Experience)

We are seeking a motivated and experienced Email Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of email marketing strategies, campaign execution, and performance analysis. You will be responsible for developing and implementing effective email campaigns to drive customer engagement, lead generation, and brand loyalty for our diverse financial services offerings.

Key Responsibilities:

Develop and execute comprehensive email marketing campaigns aligned with business objectives.

Segment customer databases and create targeted email lists for personalized campaigns.

Design and write compelling email copy, subject lines, and calls-to-action that resonate with our audience.

Manage email automation workflows and nurture sequences to guide leads through the sales funnel.

Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide regular reports with actionable insights.

Conduct A/B testing on various email elements to optimize campaign effectiveness.

Ensure compliance with email marketing regulations (e.g., CAN-SPAM) and data privacy laws.

Collaborate with cross-functional teams (marketing, sales, product) to ensure cohesive messaging.

Stay updated on the latest email marketing trends, tools, and best practices.