Lyricist (3-4 Yrs) at Patanjali Ayurved Limited

We are seeking a creative and talented Lyricist with 3-4 years of experience to join our marketing team at Patanjali Ayurved Limited in Vadodara. As a Lyricist, you will be responsible for crafting compelling and memorable lyrics for our diverse range of food processing products and brand campaigns. This role requires a unique blend of artistic sensibility, an understanding of consumer psychology, and a Bachelor's degree in Design (B.Des) to translate brand narratives into impactful lyrical content.

Key Responsibilities:
- Develop original lyrics for jingles, advertisements, and promotional content for Patanjali's food products.
- Collaborate with the marketing and creative teams to understand brand messaging, target audience, and campaign objectives.
- Adapt and refine lyrics to suit different media platforms (TV, radio, digital, print).
- Ensure lyrics are catchy, engaging, and align with Patanjali's brand ethos and values.
- Conduct research on market trends and competitor activities to inspire lyrical ideas.
- Manage multiple lyric writing projects simultaneously and meet tight deadlines.
- Contribute to the overall creative strategy and brainstorming sessions for marketing campaigns.
- Translate complex product features into simple, relatable, and poetic language.