Marketing Automation Specialist (2-4 Yrs Experience)

Role Summary:
We are seeking a motivated Marketing Automation Specialist with 2-4 years of experience and a Master of Commerce (M.Com) degree to join our dynamic team in Lucknow. The ideal candidate will be responsible for implementing, managing, and optimizing our marketing automation strategies to drive lead generation, nurture prospects, and enhance customer engagement. This role requires a strong understanding of marketing principles, data analysis, and proficiency in marketing automation platforms.

Key Responsibilities:
- Develop and execute marketing automation campaigns across various channels (email, social media, SMS) to support lead generation and nurturing efforts.
- Manage and maintain the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data accuracy and integrity.
- Create and segment target audiences for campaigns based on demographics, behavior, and other relevant criteria.
- Design and implement automated workflows for lead scoring, lead nurturing, and customer onboarding.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
- Collaborate with the marketing and sales teams to align automation strategies with overall business objectives.
- Troubleshoot and resolve issues related to marketing automation workflows and data integration.
- Stay updated with the latest trends and best practices in marketing automation and digital marketing.