Marketing Automation Specialist Job Opportunity - Agriculture / Forestry / Fishing

We are seeking a highly analytical and data-driven Marketing Automation Specialist with 3-4 years of experience and a Doctorate/PhD to join our dynamic team in Mumbai. This role is crucial for optimizing our marketing strategies within the Agriculture/Forestry/Fishing sector, leveraging advanced automation tools to enhance customer engagement and drive business growth. The ideal candidate will possess a strong understanding of agricultural markets and a passion for data-driven decision-making.

Key Responsibilities:

Design, implement, and manage marketing automation campaigns across various channels (email, social media, web) tailored for the agricultural industry.

Develop and execute lead nurturing programs, segmentation strategies, and A/B testing to optimize campaign performance.

Analyze campaign data, generate reports, and provide actionable insights to improve ROI and marketing effectiveness.

Collaborate with cross-functional teams (marketing, sales, product) to align automation strategies with business objectives.

Stay abreast of the latest trends and technologies in marketing automation and agricultural technology.

Manage and maintain the marketing automation platform, ensuring data integrity and system efficiency.

Utilize advanced analytical skills to interpret complex data sets related to crop yields, market trends, and customer behavior.