Media Buying (3-5 Yrs) | Surat

Role Summary: We are seeking a diligent and results-oriented Media Buyer with 3-5 years of experience to join our team in Surat. This role is crucial for planning, executing, and optimizing our advertising campaigns across various media channels to achieve maximum reach and impact within budget. The ideal candidate will have a strong understanding of the media landscape and a proven ability to drive campaign success, even with a 12th Pass educational background, demonstrating practical skills and learning agility.

Key Responsibilities:
- Develop and implement media buying strategies across digital and traditional channels (e.g., social media, search engines, print, radio) aligned with marketing objectives.
- Negotiate and purchase advertising space and time from media vendors to secure the best rates and placements.
- Monitor campaign performance using relevant analytics tools and provide regular reports on key metrics such as ROI, CTR, CPC, and conversions.
- Analyze campaign data to identify trends, insights, and opportunities for optimization.
- Manage campaign budgets effectively and ensure campaigns are delivered within allocated spend.
- Collaborate with the marketing and creative teams to ensure media plans are aligned with campaign creative and messaging.
- Stay updated with the latest media buying trends, technologies, and best practices in the Indian market.
- Conduct market research to identify new media opportunities and target audiences.
- Troubleshoot and resolve any issues related to campaign execution and performance.