Media Planning - 0-1 Yrs - Full-Time Role
PaytmJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a motivated and analytical Media Planning Intern to join our growing marketing team. This role is ideal for an M.Tech graduate looking to gain hands-on experience in media strategy and execution within the fast-paced FinTech industry. You will work closely with the marketing managers to develop and implement effective media plans that drive customer acquisition and brand awareness.
Key Responsibilities:
- Assist in the development of media plans across various channels (digital, social, traditional) to meet campaign objectives.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Collaborate with internal teams and external agencies to ensure seamless campaign execution.
- Support in budget management and tracking media spend.
- Help in preparing performance reports and presentations.
About Paytm
Paytm is India's leading digital payments and financial services company. Founded in 2010, it started as a mobile recharge and utility bill payment platform. Over the years, it has evolved into a comprehensive financial ecosystem offering services like digital payments, wealth management, insurance, stockbroking, and lending. Paytm is a subsidiary of One97 Communications and is headquartered in Noida, India.
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