Media Planning - Internship Role

Role Summary: We are seeking a motivated and analytical individual with a legal background to join our marketing team as a Media Planning Intern. This role will provide hands-on experience in developing and executing media strategies for HDFC Bank's various campaigns, with a focus on understanding regulatory compliance and consumer protection within the financial services sector. You will assist in market research, campaign analysis, and media buying, leveraging your legal acumen to ensure all activities adhere to industry standards and legal frameworks.

Key Responsibilities:
- Assist in the development of media plans, considering target audience, campaign objectives, and budget constraints.
- Conduct market research to identify relevant media channels and opportunities.
- Analyze media performance data and provide insights for campaign optimization.
- Collaborate with internal teams and external agencies to ensure seamless campaign execution.
- Review advertising materials for legal compliance and adherence to banking regulations.
- Monitor media trends and competitor activities within the Indian financial services market.
- Support in managing media budgets and tracking expenditures.
- Contribute to post-campaign analysis and reporting.