Product Marketing Careers in Mumbai (1-2 Yrs)
Titan Company LimitedJob Highlights
Required Skills
Job Description
Role Summary: We are seeking a motivated and enthusiastic Product Marketing professional with 1-2 years of experience and a Master's degree to join our dynamic team in Mumbai. This role will be instrumental in driving the success of our jewellery product portfolio through strategic marketing initiatives. You will work closely with product development, sales, and marketing teams to craft compelling narratives and execute campaigns that resonate with our target audience.
Key Responsibilities:
- Conduct market research and competitor analysis to identify emerging trends and opportunities within the Indian gems and jewellery market.
- Assist in the development and execution of product marketing strategies for new and existing jewellery collections.
- Create compelling product positioning and messaging that highlights unique selling propositions.
- Collaborate with cross-functional teams, including product development, design, sales, and digital marketing, to ensure alignment and successful product launches.
- Develop marketing collateral, presentations, and sales enablement tools.
- Support the planning and execution of marketing campaigns across various channels (digital, print, events).
- Analyze campaign performance and provide insights for optimization.
- Stay updated on industry best practices and consumer behavior within the luxury and fashion segments.
About Titan Company Limited
Titan Company Limited is a TATA Group company, a joint venture between the TATA Group and the Tamil Nadu Industrial Development Corporation (TIDCO). Established in 1984, Titan has grown to become India's most admired and trusted brand. It is a leader in the organized jewellery sector in India with its brand Tanishq, which has a presence across India. The company also has a significant presence in the watches category with brands like Titan, Fastrack, Sonata, and Xylys, and in the eyewear segment with Titan Eyeplus. Titan's manufacturing facilities are state-of-the-art, and it is committed to innovation, quality, and customer satisfaction.
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