Senior Campaign Manager - Miscellaneous

Role Summary: We are seeking an experienced Senior Campaign Manager with 3-4 years of experience to join our dynamic team in Chennai. This role is crucial for developing, executing, and optimizing marketing campaigns to enhance brand visibility and drive engagement within the pharmaceutical and healthcare sector. The ideal candidate will leverage their M.Pharma background to understand complex product portfolios and translate scientific information into compelling marketing strategies.

Key Responsibilities:
- Develop and implement integrated marketing campaign strategies aligned with business objectives and product launches.
- Manage campaign execution across various channels, including digital (SEO, SEM, social media, email), traditional media, and events.
- Collaborate with cross-functional teams (e.g., Product Management, Sales, Medical Affairs) to ensure campaign alignment and effectiveness.
- Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
- Develop compelling creative briefs and oversee the development of marketing collateral, ensuring scientific accuracy and compliance.
- Manage campaign budgets and ensure timely delivery of all campaign components.
- Stay abreast of industry trends, competitor activities, and regulatory guidelines to inform campaign planning.
- Translate complex M.Pharma knowledge into clear, concise, and persuasive marketing messages for diverse audiences.