Content Designer - M.Tech Professionals (3-5 Yrs)

Bata India Limited
Applicants0
Posted5 days ago

Job Highlights

Experience3 - 5 Yrs
Salary6-11 LPA
LocationJaipur
Work ModelHybrid
RoleContent Designer
Openings1
EmploymentFreelance
EducationBCA

Required Skills

Content StrategyUX WritingTechnical WritingCopywritingSEOUser ResearchDraftJSAdobe Creative SuiteCommunication SkillsAnalytical SkillsProblem-SolvingM.Tech DegreeLeather Industry Knowledge

Job Description

Role Summary:
We are seeking a talented and experienced Content Designer with an M.Tech background to join our dynamic team in Jaipur. The ideal candidate will be responsible for developing and executing content strategies that align with our brand objectives and enhance user experience across various platforms. This role requires a blend of technical understanding, creative flair, and a deep appreciation for the leather industry.

Key Responsibilities:
- Conceptualize, design, and write compelling content for product descriptions, marketing campaigns, website copy, social media, and internal communications, with a focus on the leather goods sector.
- Collaborate with product development, marketing, and design teams to translate technical specifications and brand messaging into accessible and engaging content.
- Conduct user research and analysis to understand audience needs and preferences, and iterate on content strategies accordingly.
- Ensure all content adheres to brand guidelines, style guides, and quality standards, maintaining a consistent voice and tone.
- Leverage your M.Tech knowledge to understand and articulate the technical aspects of leather production and product innovation in your content.
- Develop and manage content calendars, ensuring timely delivery of all assets.
- Optimize content for SEO and other digital channels to maximize reach and engagement.
- Stay abreast of industry trends, competitor activities, and emerging technologies in content design and the leather industry.

About Bata India Limited

Bata India Limited is the largest manufacturer and retailer of footwear in India. Established in 1931, the company has a rich legacy of providing quality footwear for over nine decades. As a subsidiary of the global Bata Shoe Organization, Bata India has consistently adapted to market trends while maintaining its commitment to craftsmanship and customer satisfaction. The company operates an extensive network of over 1,200 stores across the country, offering a diverse range of footwear for men, women, and children, catering to various segments from casual to formal and sports.

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