Direct Marketing (3-5 Yrs Experience)

Role Summary: We are seeking a creative and data-driven Direct Marketing professional with a Bachelor's degree in Design (B.Des) to join our dynamic team. You will be responsible for conceptualizing, developing, and executing innovative direct marketing campaigns to drive customer engagement and sales for our FMCG products. This role requires a blend of creative thinking and analytical prowess to ensure campaign effectiveness and ROI.

Key Responsibilities:

• Develop and execute integrated direct marketing strategies across various channels (email, SMS, direct mail, social media) tailored for the Indian market.
• Collaborate with the design and content teams to create compelling marketing collateral, including creative assets, ad copies, and landing pages, leveraging your B.Des expertise.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize future marketing efforts.
• Manage campaign budgets and timelines, ensuring projects are delivered on time and within scope.
• Conduct market research to understand consumer behavior and identify new direct marketing opportunities within the FMCG sector.
• Work closely with sales and product teams to align marketing initiatives with business objectives.
• Stay updated with the latest trends and best practices in direct marketing and digital advertising.