Head - Marketing

We are seeking a highly analytical and strategic Head - Marketing with a Doctorate/PhD to lead our marketing initiatives. This role is ideal for an individual with 1-3 years of experience in a senior marketing position, preferably within the NBFC or financial services sector in India. The Head - Marketing will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:
- Develop and implement innovative marketing strategies aligned with the company's business objectives and target market.
- Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, traditional, events).
- Manage the marketing budget effectively and measure ROI of all marketing activities.
- Lead and mentor a high-performing marketing team.
- Collaborate with sales, product development, and other departments to ensure cohesive brand messaging and customer experience.
- Utilize advanced analytical skills to track, analyze, and report on marketing performance metrics.