Media Planning Job Opportunity - Pulp & Paper

We are seeking a diligent and analytical Media Planner with 3-5 years of experience to join our team at our Vijayawada location. This role is crucial for developing and executing effective media strategies to enhance brand visibility and market reach for our diverse range of pulp and paper products. The ideal candidate will possess a strong understanding of media channels, campaign performance analysis, and a legal acumen to navigate advertising regulations.

Key Responsibilities:

• Develop comprehensive media plans aligned with marketing objectives, considering target audience, budget, and competitive landscape.
• Identify and evaluate optimal media channels (digital, print, broadcast, OOH) for reaching key consumer segments within the Indian market.
• Negotiate and purchase media space and time, ensuring cost-effectiveness and maximum impact.
• Monitor and analyze campaign performance using relevant metrics, providing regular reports and insights for optimization.
• Collaborate with creative teams, agencies, and sales departments to ensure seamless campaign execution.
• Ensure all media activities comply with relevant advertising standards, regulations, and legal requirements, leveraging your LLB background.
• Stay abreast of industry trends, emerging media technologies, and changes in the legal framework affecting advertising.