Performance Marketing Manager - Doctorate/PhD Professionals (3-5 Yrs)

We are seeking a highly analytical and strategic Performance Marketing Manager with a Doctorate/PhD to join our team in Guwahati. This role is ideal for a seasoned professional with 3-5 years of experience in driving measurable growth through digital marketing channels, specifically within the agriculture or related sectors. You will be instrumental in developing and executing data-driven performance marketing campaigns to enhance brand visibility, customer acquisition, and engagement.

Key Responsibilities:

Develop and manage end-to-end performance marketing strategies across various digital channels including SEM, SEO, social media advertising, programmatic advertising, and email marketing.

Conduct in-depth data analysis to identify trends, insights, and optimization opportunities for campaign performance, ROI, and customer lifetime value.

Manage and optimize advertising budgets to achieve key performance indicators (KPIs) and marketing objectives.

Collaborate with cross-functional teams, including product development, sales, and research, to align marketing efforts with business goals and product roadmaps.

Utilize advanced statistical modeling and research methodologies to inform campaign strategies and measure impact.

Stay abreast of the latest trends and best practices in performance marketing, digital advertising, and the agriculture industry.

Prepare detailed reports and presentations on campaign performance, insights, and recommendations for senior management.