PPC Engineer (2-4 Yrs) - Coimbatore
Arvind LimitedJob Highlights
Required Skills
Job Description
We are seeking a talented PPC Engineer with 2-4 years of experience to join our dynamic team in Coimbatore. The ideal candidate will have a B.Des degree and a strong understanding of Pay-Per-Click (PPC) advertising principles, with a focus on driving measurable results within the textile and apparel industry.
Key Responsibilities:
Develop, implement, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, social media advertising).
Conduct keyword research, audience segmentation, and ad copy creation to optimize campaign performance.
Monitor campaign performance, analyze data, and generate regular reports to identify trends and opportunities for improvement.
Collaborate with the marketing and design teams to ensure cohesive brand messaging and creative execution.
Manage campaign budgets effectively to maximize ROI.
Stay updated with the latest PPC trends, tools, and best practices.
Utilize design thinking and user-centric approaches to create compelling ad creatives and landing pages.
About Arvind Limited
Arvind Limited is a prominent Indian textile manufacturer, established in 1984. Headquartered in Ahmedabad, Gujarat, it is part of the Lalbhai Group. The company is a pioneer in denim manufacturing and has expanded its portfolio to include shirting, knits, and woven fabrics. Arvind is known for its commitment to sustainability, innovation, and creating high-quality textile products for global markets. They are also involved in retail and brands, making them a comprehensive player in the textile and apparel value chain.
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