Product Analyst - B.Tech/B.E. Professionals (2-3 Yrs)
PepperfryJob Highlights
Required Skills
Job Description
About the Role:
We are seeking a motivated and analytical Product Analyst with 2-3 years of experience to join our dynamic team. As a Product Analyst, you will play a crucial role in understanding user behavior, identifying product opportunities, and driving data-informed product decisions to enhance our online furniture and home decor platform. This role is ideal for a B.Tech/B.E. graduate passionate about leveraging data to shape product strategy.
Key Responsibilities:
- Analyze product performance using analytics tools (e.g., Google Analytics, Mixpanel) to identify trends, patterns, and areas for improvement.
- Translate complex data into actionable insights and present findings to product managers, designers, and engineering teams.
- Develop and monitor key performance indicators (KPIs) for new and existing product features.
- Conduct user research and gather feedback to understand customer needs and pain points.
- Collaborate with cross-functional teams to define product requirements and prioritize features.
- Perform A/B testing and analyze results to optimize user experience and conversion rates.
- Create dashboards and reports to track product health and communicate progress to stakeholders.
- Stay updated with industry trends and best practices in product analytics and e-commerce.
About Pepperfry
Pepperfry is India's leading online furniture and home decor retailer. Founded in 2012, it aims to make a positive and beautiful impact on the way people live. Pepperfry offers a wide range of furniture, home decor, furnishings, and more, catering to diverse styles and budgets. The company has a strong presence across India, with a robust online platform and a network of offline studios.
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