Publicist - BCA Professionals (1-3 Yrs)

Role Summary:
We are seeking a motivated and detail-oriented Publicist with 1-3 years of experience, holding a Bachelor of Computer Applications (BCA) degree, to join our dynamic team in Coimbatore. The Publicist will be instrumental in managing and enhancing our company's public image and communication efforts within the Iron & Steel industry. This role requires a blend of technical understanding and strong communication skills to effectively convey our brand's message.

Key Responsibilities:
- Develop and implement public relations strategies to enhance brand visibility and reputation.
- Draft and disseminate press releases, media advisories, and other public statements.
- Manage social media platforms and create engaging content tailored for professional audiences.
- Monitor media coverage and industry trends, providing regular reports.
- Assist in organizing and coordinating company events, press conferences, and trade shows.
- Build and maintain relationships with media contacts, industry influencers, and stakeholders.
- Collaborate with marketing and internal communications teams to ensure consistent messaging.
- Utilize analytical skills to track campaign performance and suggest improvements.
- Support the creation of marketing collateral and digital content, leveraging a BCA background for technical accuracy.