Recruitment Marketing & Branding - Other Careers in Ludhiana (2-4 Yrs)

Role Summary:
We are seeking a dynamic and creative Recruitment Marketing & Branding Specialist with 2-4 years of experience to join our team in Ludhiana. This role is critical in enhancing our employer brand and attracting top talent within the aviation industry. You will be responsible for developing and executing innovative recruitment marketing strategies and campaigns to showcase AIESL as an employer of choice, particularly for engineering talent. A B.Tech/B.E. background will be highly valued for understanding our technical hiring needs.

Key Responsibilities:
- Develop and implement employer branding strategies to attract engineering talent, leveraging digital platforms, social media, and industry events.
- Create compelling content (e.g., blog posts, social media updates, videos, case studies) that highlights AIESL's culture, values, and career opportunities.
- Manage and optimize recruitment marketing campaigns across various channels, including job boards, LinkedIn, and other relevant platforms.
- Collaborate with the HR and engineering teams to understand hiring needs and tailor marketing messages accordingly.
- Analyze campaign performance metrics and provide regular reports on effectiveness, making data-driven recommendations for improvement.
- Organize and participate in recruitment drives, career fairs, and industry events to promote AIESL's employer brand.
- Stay updated on industry trends in recruitment marketing, employer branding, and the aviation sector.
- Support the development and maintenance of the careers section of the company website.