3-4 Yrs Contract Campaign Manager

Role Summary: We are seeking an experienced and data-driven Contract Campaign Manager to join our dynamic marketing team in Hyderabad. The ideal candidate will have a strong background in developing, executing, and optimizing marketing campaigns to drive customer acquisition and engagement within the travel and tourism sector. This role requires a B.Tech/B.E. graduate with 3-4 years of hands-on experience in campaign management, digital marketing, and analytics.

Key Responsibilities:
- Develop and execute integrated marketing campaigns across various channels (digital, social media, email, etc.) to promote MakeMyTrip's products and services.
- Define campaign objectives, target audiences, and key performance indicators (KPIs) in alignment with business goals.
- Manage campaign budgets effectively and ensure optimal allocation of resources.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics such as ROI, CPA, conversion rates, and customer lifetime value.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Collaborate with cross-functional teams, including product, sales, and creative, to ensure campaign alignment and success.
- Stay up-to-date with the latest trends and best practices in digital marketing and the travel industry.