Direct Marketing at MakeMyTrip (1-2 Yrs)

We are seeking an enthusiastic and results-oriented Direct Marketing Executive to join our growing team at MakeMyTrip in Thiruvananthapuram. This role is ideal for a recent postgraduate with 1-2 years of experience in marketing, particularly in direct marketing strategies. You will be instrumental in developing and executing campaigns that drive customer acquisition and engagement within the Indian travel market.

Key Responsibilities:

Develop and implement direct marketing campaigns across various channels (email, SMS, direct mail, social media) to promote travel packages and services.

Analyze campaign performance data and provide insights to optimize future marketing efforts.

Segment customer databases to target specific demographics and interests with personalized marketing messages.

Collaborate with the sales and product teams to align marketing initiatives with business objectives.

Manage marketing budgets and track ROI for direct marketing activities.

Stay updated on the latest trends and best practices in direct marketing and the travel industry.