Full-Time Growth Marketing (3-4 Yrs)

Role Summary:
Hindustan Aeronautics Limited (HAL) is seeking a dynamic and data-driven Growth Marketing professional with 3-4 years of experience to join our team in Noida. This role is crucial for driving customer acquisition, engagement, and retention through innovative marketing strategies. The ideal candidate will possess a strong understanding of marketing principles and a Bachelor of Commerce (B.Com) degree, with a keen interest in the Defence & Aerospace sector.

Key Responsibilities:
- Develop and execute comprehensive growth marketing strategies aligned with HAL's business objectives in the Defence & Aerospace domain.
- Conduct market research and competitive analysis to identify growth opportunities and emerging trends.
- Manage and optimize digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.
- Analyze campaign performance, track key metrics (e.g., CAC, LTV, conversion rates), and provide actionable insights for continuous improvement.
- Collaborate with sales, product development, and engineering teams to ensure cohesive marketing efforts.
- Create compelling marketing collateral, presentations, and reports for internal and external stakeholders.
- Monitor and manage the marketing budget effectively, ensuring optimal ROI.
- Stay updated with the latest growth hacking techniques and industry best practices.