PPC Engineer - Lucknow

We are seeking a highly analytical and data-driven PPC Engineer with a Doctorate/PhD to join our dynamic marketing team in Lucknow. With 2-4 years of hands-on experience, you will be instrumental in developing, implementing, and optimizing paid advertising campaigns across various digital platforms. Your advanced analytical skills and deep understanding of statistical modeling will be crucial in driving measurable results and maximizing ROI.

Key Responsibilities:

Design and execute performance-driven PPC campaigns across Google Ads, social media platforms, and other relevant channels.

Conduct in-depth keyword research, competitive analysis, and audience segmentation to inform campaign strategy.

Monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS), and generate detailed reports with actionable insights.

Utilize advanced statistical techniques and predictive modeling to forecast campaign outcomes and identify optimization opportunities.

Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously improve performance.

Collaborate with cross-functional teams (e.g., marketing, analytics, product) to align PPC strategies with overall business objectives.

Stay abreast of the latest trends, tools, and best practices in the PPC and digital marketing landscape.