Marketing Automation Specialist (3-4 Yrs) | Vijayawada

We are seeking a dynamic and detail-oriented Marketing Automation Specialist with 3-4 years of experience to join our growing team in Vijayawada. The ideal candidate will have a Bachelor's degree in Computer Applications (BCA) and a strong understanding of marketing automation platforms and CRM systems. You will be responsible for executing and optimizing marketing campaigns, ensuring seamless customer journeys, and driving engagement through automated workflows.

Key Responsibilities:
- Design, implement, and manage marketing automation workflows and campaigns across various channels (email, SMS, push notifications).
- Segment customer databases and develop targeted marketing campaigns based on user behavior and demographics.
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
- Collaborate with marketing, sales, and product teams to align automation strategies with overall business objectives.
- Ensure data integrity and accuracy within the marketing automation platform and CRM.
- Troubleshoot and resolve any issues related to marketing automation workflows or system integrations.
- Stay updated with the latest trends and best practices in marketing automation and digital marketing.