Media Buying (3-5 Yrs) | Lucknow

We are seeking a talented Media Buyer with 3-5 years of experience and a strong analytical background, ideally with an LLM (Law, Language, and Management) degree or equivalent, to join our dynamic marketing team in Lucknow. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive student acquisition and brand awareness for our online education programs.

Key Responsibilities:

Develop and implement comprehensive media buying strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant digital channels.

Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lead Generation.

Conduct thorough market research and competitor analysis to identify new opportunities and refine targeting strategies.

Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for continuous improvement.

Collaborate with creative teams to develop compelling ad copy and creatives that resonate with our target audience.

Stay updated with the latest trends and best practices in digital media buying and the online education sector.

Leverage your LLM background to understand complex legal and regulatory aspects of advertising, and to analyze language nuances in campaign messaging and audience segmentation.