SEM / PPC Specialist for MCA Graduates (1-2 Yrs)

We are seeking a motivated and analytical SEM / PPC Specialist with 1-2 years of experience and a Master of Computer Applications (MCA) degree to join our growing team at AUM Life Science in Bhubaneshwar. As a SEM / PPC Specialist, you will be responsible for planning, implementing, managing, and optimizing our paid search campaigns across various platforms to drive qualified traffic and achieve our marketing objectives. This role is ideal for an MCA graduate looking to apply their technical and analytical skills in the burgeoning biotechnology sector.

Key Responsibilities:

Develop, execute, and manage paid search campaigns (Google Ads, Bing Ads, etc.) aligned with business goals.

Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance.

Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROI).

Implement A/B testing for ad creatives, landing pages, and targeting strategies.

Manage campaign budgets effectively and ensure optimal spend for maximum return on investment.

Stay updated with the latest trends and best practices in SEM and digital marketing.

Collaborate with the marketing team to ensure cohesive campaign strategies.