Senior Head - Digital Marketing - Education / Training (3-5 Yrs)

We are seeking an experienced and dynamic Head - Digital Marketing to lead our digital marketing efforts. The ideal candidate will have a strong understanding of the Indian education sector and a proven track record in developing and executing successful digital marketing strategies. This role requires a blend of strategic thinking, creative execution, and analytical prowess to drive brand awareness, lead generation, and student acquisition.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing, tailored for the Indian audience.

Manage and optimize digital advertising campaigns (Google Ads, social media ads) to achieve lead generation and student enrollment targets.

Oversee social media presence, community engagement, and brand building initiatives.

Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to provide actionable insights and recommendations.

Collaborate with the content creation team to develop engaging and relevant marketing collateral.

Manage the digital marketing budget effectively and ensure a strong ROI.

Stay updated with the latest digital marketing trends, tools, and best practices in the EdTech industry.

Liaise with external agencies and vendors as needed.

Ensure all digital marketing activities align with the company's overall business objectives and brand guidelines.