Acquisition Manager

Rapido
Applicants0
Posted3 months ago

Job Highlights

Experience0 - 6 Yrs
SalaryUndisclosed
LocationBangalore
Work ModelOnsite
RoleAcquisition Manager
Openings2
EmploymentContract
EducationAny Postgraduate

Required Skills

Business DevelopmentSales StrategyMarket ResearchPartnership ManagementData AnalysisCRM SoftwareGo-to-Market StrategyNegotiation SkillsCommunication SkillsTeam LeadershipUrban Mobility KnowledgeDigital Marketing

Job Description

Role Summary:
We are seeking a dynamic and results-oriented Acquisition Manager to drive the growth of our rider and driver network in key urban markets. You will be responsible for developing and executing strategies to acquire new users and partners, ensuring a seamless onboarding experience and fostering long-term engagement. This role requires a deep understanding of the urban transport landscape in India and a passion for building scalable solutions.

Key Responsibilities:
- Develop and implement innovative acquisition strategies for both riders and delivery partners.
- Identify and target new geographic areas and customer segments for expansion.
- Build and manage relationships with local communities, businesses, and influencers to drive user adoption.
- Oversee the entire acquisition funnel, from lead generation to conversion and onboarding.
- Analyze acquisition campaign performance and optimize strategies for maximum ROI.
- Collaborate with marketing, operations, and product teams to ensure a cohesive user experience.
- Monitor market trends and competitor activities to identify new opportunities and challenges.
- Manage and mentor a team of acquisition associates, fostering a high-performance culture.

About Rapido

Rapido is India's first and largest bike taxi aggregator, founded in 2015. It aims to solve the problem of the first and last mile connectivity in urban India by providing an affordable and convenient mode of transport. The company has expanded its services to include auto-rickshaws and bike rentals, catering to a wide range of commuter needs across over 100 cities in India.

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