Advertising Manager
Biocon LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking an experienced and creative Advertising Manager to lead our advertising and promotional strategies within the Indian market. The ideal candidate will be responsible for developing and executing impactful advertising campaigns that enhance brand visibility, drive product awareness, and support business objectives for our diverse portfolio of biopharmaceutical products.
Key Responsibilities:
- Develop and implement comprehensive advertising strategies aligned with company goals and target audience.
- Manage the creation and execution of advertising campaigns across various media channels, including digital, print, television, and radio.
- Collaborate with internal teams (marketing, sales, R&D) and external agencies to ensure consistent brand messaging and creative excellence.
- Oversee budget allocation and management for all advertising activities, ensuring cost-effectiveness and ROI.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Measure and report on the performance of advertising campaigns, providing insights and recommendations for optimization.
- Ensure all advertising materials comply with regulatory guidelines and industry standards.
- Build and maintain strong relationships with media partners and advertising agencies.
About Biocon Limited
Biocon Limited is an innovation-led, fully integrated biopharmaceutical company headquartered in Bangalore, India. It is one of Asia's largest biopharmaceutical companies, focused on delivering affordable innovation to meet the unmet medical needs of patients in India and across the globe. Founded in 1978 by Kiran Mazumdar-Shaw, Biocon has evolved from an industrial enzymes manufacturer to a leading player in biopharmaceuticals, with a strong presence in biosimilars, novel biologics, and differentiated small molecules.
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