Advertising Manager
BharatPeJob Highlights
Required Skills
Job Description
We are seeking a dynamic and experienced Advertising Manager to lead our advertising initiatives and drive brand awareness and customer acquisition for BharatPe in the Indian market. The ideal candidate will be responsible for developing and executing comprehensive advertising strategies across various channels, managing campaign performance, and optimizing spend to achieve key business objectives.
Key Responsibilities:
- Develop and implement innovative advertising strategies aligned with company goals and target audience.
- Manage end-to-end execution of advertising campaigns across digital (Google Ads, social media, programmatic) and traditional (print, OOH) channels.
- Monitor campaign performance, analyze data, and provide actionable insights for optimization.
- Manage advertising budgets, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with creative teams, agencies, and internal stakeholders to develop compelling advertising creatives.
- Stay updated with the latest advertising trends, technologies, and best practices in the Indian market.
- Analyze competitor advertising activities and market trends to identify opportunities and threats.
About BharatPe
BharatPe is a leading Indian FinTech company that provides a unified payment interface (UPI) QR code for merchants to accept payments from any payment app. Founded in 2018, it has rapidly grown to become one of the largest merchant network aggregators in India, empowering millions of small businesses and kirana stores with digital payment solutions. BharatPe aims to digitize payments and financial services for the unbanked and underbanked merchant ecosystem in India.
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