Affiliate Marketing role in Urban Transport (2-3 Yrs)

Role Summary:
We are seeking a motivated and analytical Affiliate Marketing Specialist with 2-3 years of experience to join our growing team in Vishakhapatnam. The ideal candidate will have a strong understanding of digital marketing strategies and a keen eye for identifying and nurturing affiliate partnerships to drive user acquisition and revenue growth for Rapido's urban transport services. A Master of Technology (M.Tech) degree is required, demonstrating a strong analytical and technical foundation.

Key Responsibilities:
- Develop and execute affiliate marketing strategies to acquire new users and increase ride bookings.
- Identify, recruit, and onboard new affiliate partners, including bloggers, influencers, and relevant websites.
- Manage and nurture relationships with existing affiliates, providing them with necessary support and resources.
- Track, analyze, and report on affiliate campaign performance, including key metrics like CPA, ROI, and conversion rates.
- Optimize campaign performance through A/B testing of creatives, landing pages, and promotional offers.
- Monitor affiliate activity for fraudulent behavior and ensure compliance with program terms.
- Collaborate with the marketing and product teams to align affiliate strategies with overall business objectives.
- Stay updated with the latest trends and best practices in affiliate marketing and the urban mobility sector.