Art Director
ITC LimitedJob Highlights
Required Skills
Job Description
Role Summary: ITC Limited's Food Division is seeking a creative and experienced Art Director to lead the visual strategy and execution of our branding and marketing campaigns. The Art Director will be responsible for conceptualizing and delivering compelling visual content across various platforms, ensuring brand consistency and elevating our market presence. This role requires a deep understanding of design principles, consumer trends, and the ability to translate business objectives into impactful visual narratives for the Indian market.
Key Responsibilities:
- Develop and oversee the creative vision for all marketing and advertising campaigns for ITC's food brands.
- Conceptualize and direct the design of packaging, advertisements (print, digital, TV), social media content, and in-store displays.
- Collaborate closely with marketing teams, product development, and external agencies to ensure alignment with brand strategy and objectives.
- Manage and mentor a team of graphic designers and visualizers, providing clear direction and constructive feedback.
- Stay abreast of the latest design trends, industry best practices, and competitor activities within the Indian food and FMCG sector.
- Ensure brand consistency across all visual touchpoints, maintaining brand guidelines and quality standards.
- Manage project timelines, budgets, and resources effectively to deliver high-quality creative output on schedule.
- Present creative concepts and final designs to stakeholders, articulating the rationale and strategic thinking behind them.
About ITC Limited
ITC Limited is a diversified conglomerate with a significant presence in the Indian FMCG, Hotels, Paperboards & Packaging, Agri-Business and Information Technology sectors. Established in 1910, ITC has grown to become one of India's most respected and valuable companies. Its Food Division is a major player in the Indian food industry, offering a wide range of products including branded packaged foods, dairy products, and frozen foods under popular brands like Aashirvaad, Sunfeast, Bingo!, and Yippee!. The company is committed to sustainable business practices and has a strong focus on innovation and quality.
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