Associate Site Merchandiser (2-3 Yrs)
Infosys LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking a highly analytical and data-driven Site Merchandiser with a Doctorate/PhD to join our dynamic team in Chennai. In this role, you will be instrumental in optimizing the online product presentation and user experience to drive sales and enhance customer satisfaction. Your advanced research and analytical skills will be crucial in identifying trends, understanding customer behavior, and implementing data-backed strategies for product placement and promotion. This role is ideal for an early-career professional with a strong academic background and a passion for e-commerce and digital strategy.
Key Responsibilities:
- Analyze website performance data (e.g., traffic, conversion rates, bounce rates) to identify areas for improvement in product merchandising and user journey.
- Conduct in-depth market research and competitive analysis to understand industry trends and identify opportunities for product assortment and placement.
- Develop and implement data-driven strategies for product categorization, search optimization, and promotional campaigns to maximize sales and profitability.
- Collaborate with cross-functional teams, including marketing, product management, and UX/UI design, to ensure a cohesive and effective online customer experience.
- Monitor and report on key merchandising KPIs, providing actionable insights and recommendations to stakeholders.
- Utilize advanced statistical techniques and analytical tools to interpret complex datasets and inform decision-making.
- A/B test different merchandising strategies, landing pages, and product displays to optimize performance.
- Stay abreast of emerging e-commerce trends and technologies, and proactively suggest innovative solutions.
About Infosys Limited
Infosys is a global leader in next-generation digital services and consulting. We enable clients in 56 countries to navigate their digital transformation. We help them to outperform in the rapidly changing digital economy. We partner with them to conceptualize, design, build, operate and manage the digital products and solutions that shape the future. Infosys has a long-standing presence in India and is a key player in the Indian IT and design services industry, contributing significantly to the country's economic growth and technological advancement. The company is committed to fostering innovation and creating a sustainable business ecosystem.
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