Brand Manager

Role Summary:
We are seeking a dynamic and experienced Brand Manager to lead brand strategy and execution for our medical devices and equipment portfolio in the Indian market. The Brand Manager will be responsible for developing and implementing integrated marketing campaigns that enhance brand visibility, drive market share, and foster strong customer relationships.

Key Responsibilities:

Develop and execute comprehensive brand strategies aligned with business objectives for the Indian market.

Conduct market research and competitive analysis to identify market opportunities and consumer insights.

Manage the brand's positioning, messaging, and visual identity across all marketing channels.

Plan and oversee the execution of integrated marketing campaigns, including digital marketing, advertising, PR, and events.

Collaborate with sales, product development, and R&D teams to ensure brand consistency and effective product launches.

Monitor and analyze brand performance metrics, ROI, and market share, providing regular reports to senior management.

Manage marketing budgets and ensure efficient allocation of resources.

Build and maintain strong relationships with key stakeholders, including agencies, media, and industry influencers.