Business Correspondent (3-5 Yrs) in Consumer, Retail & Hospitality

Role Summary:
We are seeking a creative and detail-oriented Business Correspondent with 3-5 years of experience and a B.Des degree to join our dynamic team. The ideal candidate will be responsible for developing and executing engaging content strategies that align with our brand's voice and objectives within the fast-paced consumer and retail sector. You will play a crucial role in shaping our brand narrative and ensuring consistent communication across various platforms.

Key Responsibilities:
- Develop and write compelling content for marketing campaigns, social media, website, press releases, and internal communications, ensuring brand consistency and adherence to style guides.
- Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content creation.
- Collaborate with marketing, design, and product teams to translate business objectives into creative and effective communication materials.
- Craft narratives that highlight product features, brand stories, and customer testimonials to drive engagement and build brand loyalty.
- Proofread and edit content for clarity, grammar, and accuracy before publication.
- Manage content calendars and ensure timely delivery of all communication assets.
- Contribute to the ideation and conceptualization of new content formats and campaigns.
- Analyze content performance metrics and provide insights for optimization.