Campaign Manager

Role Summary:
We are seeking a dynamic and results-oriented Campaign Manager to join our growing team. The Campaign Manager will be responsible for planning, executing, and optimizing marketing campaigns across various channels to drive lead generation, brand awareness, and customer engagement for our analytics and AI solutions. This role requires a strategic thinker with a strong understanding of marketing principles and a proven ability to manage complex campaigns from inception to completion.

Key Responsibilities:
- Develop and implement integrated marketing campaign strategies aligned with business objectives and target audience insights.
- Manage the end-to-end execution of digital marketing campaigns, including email marketing, social media, paid search, and display advertising.
- Collaborate with content creators, designers, and sales teams to develop compelling campaign assets and messaging.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics such as ROI, conversion rates, and customer acquisition cost.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Manage campaign budgets and ensure efficient allocation of resources.
- Stay updated with the latest marketing trends, tools, and best practices in the analytics and AI industry.
- Identify and nurture leads generated through campaigns, ensuring smooth handover to the sales team.