Career Opportunity: Campaign Manager (3-5 Yrs)
ITC LimitedJob Highlights
Required Skills
Job Description
Role Summary:
We are seeking an experienced and dynamic Campaign Manager with a strong understanding of marketing principles and a Master of Commerce (M.Com) degree to join our team in Surat. The ideal candidate will be responsible for developing, executing, and managing integrated marketing campaigns for our food processing products. This role requires a strategic thinker with excellent analytical and project management skills, capable of driving brand awareness and sales growth within the Indian market.
Key Responsibilities:
- Develop and implement comprehensive marketing campaign strategies aligned with business objectives and target audience insights.
- Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI.
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure seamless campaign execution across various channels (digital, print, ATL, BTL).
- Analyze campaign performance data, generate reports, and provide actionable insights for optimization and future strategies.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Ensure brand consistency and messaging across all campaign materials.
- Manage relationships with vendors and partners involved in campaign execution.
About ITC Limited
ITC Limited is a leading Indian conglomerate with a diversified business portfolio, including Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri-Business, and Information Technology. Founded in 1910, ITC has evolved into one of India's most respected and valuable companies. Its Agri-Business division is a significant player in the food processing sector, working closely with farmers and employing sustainable practices. ITC's commitment to nation-building is reflected in its focus on creating economic value for its stakeholders while contributing to environmental and social capital.
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