Career Opportunity: Direct Marketing (3-5 Yrs)

We are seeking a dynamic and experienced Direct Marketing professional to join our team in Nagpur. The ideal candidate will have 3-5 years of experience and an MBA/PGDM in Marketing or a related field. This role is crucial for developing and executing impactful direct marketing campaigns to drive customer acquisition, engagement, and retention within the Indian retail landscape.

Key Responsibilities:

- Develop and implement comprehensive direct marketing strategies across various channels (email, direct mail, SMS, social media, etc.) to reach target customer segments.

- Analyze market trends, customer data, and campaign performance to identify opportunities for optimization and growth.

- Collaborate with cross-functional teams (sales, merchandising, creative) to ensure alignment and successful execution of marketing initiatives.

- Manage campaign budgets, track ROI, and provide regular reports on campaign effectiveness to senior management.

- Stay abreast of the latest direct marketing techniques, tools, and best practices relevant to the Indian market.

- Ensure compliance with all relevant data privacy regulations and company policies.