Chief Content Officer (CCO)

Role Summary: The Chief Content Officer (CCO) will be responsible for developing and executing a comprehensive content strategy that elevates the Bombay Shirt Company brand, drives customer engagement, and supports business growth within the Indian textile and apparel market. This role requires a visionary leader with a deep understanding of storytelling, digital marketing, and the fashion industry.

Key Responsibilities:

• Develop and implement a holistic content strategy aligned with BSC's brand identity, marketing objectives, and target audience in India.
• Oversee the creation of compelling and high-quality content across all platforms, including website copy, blog posts, social media, email marketing, video scripts, and lookbooks.
• Lead and mentor a team of content creators, copywriters, designers, and videographers, fostering a collaborative and innovative environment.
• Define content KPIs and analytics to measure the effectiveness of content initiatives and drive continuous improvement.
• Stay abreast of industry trends, competitor activities, and emerging content formats to ensure BSC remains at the forefront of digital engagement.
• Manage the content calendar and ensure timely delivery of all content assets.
• Collaborate with marketing, product, and sales teams to ensure content supports broader business goals.
• Develop and maintain a consistent brand voice and tone across all content.