Chief Marketing Officer (CMO)
TechnoServe IndiaJob Highlights
Required Skills
Job Description
Role Summary: The Chief Marketing Officer (CMO) will be responsible for developing and executing a comprehensive marketing strategy to enhance TechnoServe India's brand visibility, drive program engagement, and support fundraising efforts. This role requires a strategic thinker with a proven track record in marketing, communications, and brand management, ideally within the development or social impact sector.
Key Responsibilities:
- Develop and implement an integrated marketing strategy aligned with TechnoServe India's mission and business objectives.
- Oversee all marketing and communications activities, including digital marketing, content creation, public relations, and events.
- Build and manage the TechnoServe India brand, ensuring consistent messaging and visual identity across all platforms.
- Develop and execute strategies to increase brand awareness and thought leadership within the Indian development and business ecosystem.
- Manage the marketing budget and measure the ROI of marketing campaigns.
- Collaborate with program teams, fundraising, and leadership to develop compelling marketing materials and campaigns.
- Analyze market trends, competitor activities, and customer insights to inform marketing strategies.
- Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
About TechnoServe India
TechnoServe India is the Indian arm of TechnoServe, a global non-profit organization dedicated to helping people overcome poverty and unlock their economic potential. In India, TechnoServe works with entrepreneurs and businesses to create jobs and economic growth, particularly in rural and underserved areas. They focus on sectors like agriculture, renewable energy, and technology, providing business advisory services, market access, and capacity building to small and growing businesses.
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