Content Creator / Writer

We are seeking a creative and skilled Content Creator/Writer to join our marketing team. The ideal candidate will be responsible for developing engaging and informative content across various platforms to enhance our brand presence and communicate our product offerings effectively within the Indian food processing industry.

Role Summary:

Develop compelling written and visual content that aligns with Parle Agro's brand voice and marketing objectives. This role involves creating content for digital channels, print media, and internal communications, ensuring accuracy, creativity, and adherence to brand guidelines.

Key Responsibilities:

Create engaging blog posts, articles, website copy, and social media content.

Develop creative concepts and write scripts for video content and advertisements.

Craft product descriptions, press releases, and marketing collateral.

Collaborate with the design team to ensure content is visually appealing and on-brand.

Conduct research on industry trends, competitor activities, and consumer insights to inform content strategy.

Edit and proofread content for grammar, spelling, and clarity.

Manage content calendars and ensure timely delivery of all content assets.

Adapt content for different audiences and platforms, ensuring regional relevance within India.