Content Designer / Strategist

Role Summary: We are seeking a creative and analytical Content Designer/Strategist to join our team. The ideal candidate will be responsible for developing and executing content strategies that enhance our brand presence, engage our target audience, and support our business objectives within the manufacturing and production sector. You will translate complex technical information into clear, compelling, and accessible content across various platforms.

Key Responsibilities:

• Develop and implement comprehensive content strategies aligned with L&T's business goals and brand guidelines.
• Create engaging and informative content for various channels, including website, social media, internal communications, marketing collateral, and technical documentation.
• Collaborate with subject matter experts, marketing teams, and engineering departments to gather information and ensure content accuracy and relevance.
• Define content tone of voice, style guides, and best practices for all communications.
• Conduct content audits and analysis to identify gaps, opportunities, and areas for improvement.
• Optimize content for search engines (SEO) and user experience.
• Manage content calendars and ensure timely delivery of all content assets.
• Measure content performance and report on key metrics to stakeholders.