Content Designer / Strategist

Role Summary: We are seeking a creative and analytical Content Designer / Strategist to develop and execute compelling content strategies that enhance our brand presence and engage our target audience within the pulp and paper industry. This role will be instrumental in shaping our communication across various platforms.

Key Responsibilities:

• Develop and implement comprehensive content strategies aligned with business objectives.
• Create engaging and informative content for websites, blogs, social media, press releases, and marketing collateral.
• Translate complex technical information about pulp and paper manufacturing into accessible and persuasive content.
• Conduct market research and competitor analysis to identify content opportunities and trends.
• Optimize content for search engines (SEO) and user experience.
• Collaborate with marketing, sales, and product development teams to ensure content consistency and effectiveness.
• Measure and report on content performance, using data to inform future strategies.
• Ensure all content adheres to brand guidelines and industry standards.